How to automatically handle customer opt-out requests

Swim by default will process all opt-out requests received and ensure the customer requesting to opt-out of marketing communications has their mailing list status updated on their Swim customer profile. Each marketing message MUST include an opt out phrase such as 'To OPT-OUT reply STOP' and is required by law in most countries.

Customers who reply to your messages with the word STOP will be automatically removed from the Swim mailing list. If the customer fails to use the correct opt-out word, the customer will not be excluded.

Additional opt-out options can be added via the use of inbound message rules. For more information on inbound rules please see the guide here.